Website Design and Development – a digital marketer may coordinate the design and functionality of a company website, working alongside web developers and web designers and coordinating the process.
- Content Strategy – Along with the design and functionality of a company website, a digital marketer is also responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
- SEO and SEM – a digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.
- E-Commerce – where appropriate, a digital marketer is responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.
- Social Networking – a digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.
Digital marketing covers a broad range of areas and there are a number of opportunities for digital marketers to progress in their career. This may include a particular digital channel or to develop into a more senior position such as digital marketing manager or director.
Bachelors (B.sc, B.eng)
minimum years of experience